Rex Is King
“You can bake – successfully – every one of those delicious things in your cook book if you use Rex Flour.” It is “the best of all foods for growing children.” WOW. And to think I could have been a gourmet chef if I had just used Rex Flour.
Rex Flour was produced under Royal Milling Company. My earliest finding for Rex Flour in Montana dates to 1911 in the court record of “The Royal Milling Company vs. The J. F. Imbs Milling Company” over the use of “Rex” as a trademark for their flour. Imbs claimed Royal Milling to be fraudulent as they had used “Rex” on their flour since 1873. The court ruled in favor of Royal Milling and “Rex” became the registered trademark.
Rex Flour signs have been sighted in several Montana cities; Butte, Helena and Fort Shaw to name a few, as well as Spokane, Washington where some very nice photo representations have been taken by Frank Jump, another photographer of ghost signs. The mill in Great Falls producing Rex Flour had a capacity of 2,250,000 bushels of grain and the ability to produce 300 barrels of flour daily making it the largest mill in the state.
In 1928 Royal Milling was acquired along with Red Star Milling Company, Kalispell Flour Mills Company, and Rocky Mountain Elevator Company by General Mills. Following these acquisitions General Mills became a world power in the industry of flour production. Did Betty Crocker use Rex Flour?
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